Chopstix Noodle Bars - The OG British QSR brand!
How to tap into PR to maximise your regional hospitality launch anywhere in the country.
Chopstix Noodle Bars are everywhere. They are the OG British QSR brand and we have been working with them for over three years now.
In the last year alone we opened 24 new stores, generating 98 pieces of coverage reaching 186 million eyeballs and worked with 47 top tastemakers. Most importantly we helped the business make each opening a HUGE success, smashing sales targets and quickly becoming must visits in their locations.
The brand is on a mission to take over every high street, service station and shopping centre in the UK. In the last year we have worked on PR campaigns for launches in Baker Street, Brixton, Brent Cross, Bracknell, Bristol, Oxford services, Peterborough. Luton Airport, Plymouth, Wrexham, Croydon, Blackburn, Cwmbran, Manchester Arndale and more.
Our work is a blend of regional openings and big brand campaigns to drive market penetration and build the brand’s personality with consumers.
The regional launches are fundamental in cementing a new site within the local community. How do we do this?
Regional media coverage - a campaign that raises awareness of the key opening milestones from announcement to the opening date, with a launch moment to drive queues of course.
Regional media partner - we always aim to pick one hero media title that will reach our key audience in that town or city to ensure that as many people as possible know Chopstix is coming. This is often a Reach title or someone like The Manc here in Manchester.
Influencer campaigns - the taste-makers and trend-setters who create content and influence their followers with their recommendations day in and day out.
That all important launch moment - We know that Chopstix fans love a freebie so every opening gives them the chance to grab a free taster of what is to come. By using the brands’ app we can incorporate data capture so we know who they are and can remarket to them again and again. Queues mean social media coverage and freebies give another reason for media to talk about them.
We love a bit of out of home (OOH) advertising when we can too. If you want to be budget conscious a B0 campaign is a brilliant and affordable way to take over the town - or in Chopstix’ case paint it red. They used to be primarily a vehicle for club nights but now these legal fly posters are firm favourites with bars and restaurants and are the very best way to reach your audiences as they walk around a town or city.
Want to be more Chopstix? Talk to us about your plans for 2024. Not sure you want to commit, don’t worry we can offer you a free consultation to help shape your plans first and answer any questions you might have.