We won MUSU MCR!

We have been handed the brief to support one of Manchester’s most talked about Japanese restaurants - MUSU.

MUSU - an understated restaurant and bar on a busy street in Manchester - and one of the finest Japanese dining destinations  in the UK, offers guests the chance to discover the breadth of oriental excellence from Omakase to innovative tasting menus.

Not just a meal, more of a sensory experience through a world of Japanese artistry, flavour and culture, MUSU leads its offering with a selection of tasting menus that spotlight the ingredients not found almost anywhere else in the UK.

Blue-fin Tuna, Japanese A5 Wagyu, Oscietra caviar, and Carabinero prawns are just a small selection of the produce that features across the curated seasonal menu, titled ‘Land of the Rising Sun’.

The menu, like almost everything inside its Bridge Street location, is led by Chef Patron Michael Shaw who was trained by Raymond Blanc at Oxfordshire institution Le Manoir and is a veteran of kitchens helmed by the most famous names in the industry that include Ramsey, Neat, Pierre-White and Robuchon. 

Down at the Social has worked with some of the most successful hospitality brands in the UK growing their profile, building content and social networks and generating coverage in the right media titles to elevate them across the industry.  

DATS has launched restaurants, bars and hotels across Manchester and the UK, working with brands such as Vapiano, HRH Hotel Group, Locke Hotel Group, Shoryu Ramen, Chopstix, Send Noods Ramen, Wood Manchester.

The account will be headed up by Orla Hickey who has 15 years experience working with high-end hospitality brands. Before joining DATS she was group communications manager at Maybourne Hotel Group where she handled PR for luxury hotels including Claridge’s in London, The Maybourne Beverly Hills, and The Maybourne Riviera in the  South of France.

Daisy Whitehouse, MD at Down at the Social, said; “We love hospitality and we love to work with the very best in the industry. The team behind MUSU has an incredible passion for creating the ultimate dining experience and they really deliver.  We’re really excited to be working with them to shout about the excellent food that they are serving alongside an amazing programme of events.  Check out the amazing tuna cutting event.”

Ben Craven, marketing manager at MUSU, said; “I have worked with DATS in my role at Reach for many years and always found them to be the most creative, enthusiastic and professional team that have a real understanding of how to get results for their clients.  It was only natural that when I came to the role at MUSU I got DATS on board to work with me to make 2024 our best year yet. We can’t wait to get started.”