Down at the Social appointed by Supersmith to lead PR for the 3Scooter launch
Credit: Andrew Parsons, Kensington Palace
Some clients walk through the door and you know immediately. Supersmith is one of them.
We've been appointed to deliver Supersmith's 2026 PR and social media programme, built around the launch of its groundbreaking 3Scooter. It's the kind of brief that reminds us exactly why we do this job, and why at Down at the Social we love to work with newsworthy brands and purpose driven businesses. It’s fantastic that Supersmith is both!
How to know if you're a newsworthy brand
We use the term "newsworthy brand" a lot, so it's worth being clear about what we mean.
A newsworthy brand isn't a business pumping out announcements every fortnight hoping something lands. It's a business with something genuinely worth talking about, and in our experience, that usually shows up in one or more of three ways.
You're launching something new or category-redefining. A product that's better engineered, smarter designed, or solving a problem the market hasn't cracked yet. New tech, new format, new approach. Perhaps even a whole new category.
There's a real story behind the business. Founders with a reason. A market they saw failing. A problem they're personally invested in solving. The "why" is as compelling as the "what."
You've got a point of view. You're not afraid to say what you think about your industry, your customers, or where the world is heading. You stand for something.
If you're nodding along to any of those, you're probably a newsworthy brand. If you're nodding along to all three, we should probably be talking.
Supersmith ticks every box.
What makes Supersmith newsworthy
Supersmith is rebuilding mobility scooters from the ground up. The 3Scooter uses F1-inspired EverLevel™ stability technology, engineering that has nothing to do with how mobility scooters have looked or worked for the last forty years. It's faster, safer, smarter, and importantly to its founders, it looks brilliant.
But the technology is only half of it. The founders built this because they saw, up close, how badly the existing market was serving real people. That purpose runs through every part of the business, from the design process (where their ambassadors, all mobility scooter users, have shaped the product itself) to the ambition to change how the world thinks about mobility altogether.
New product. Real story. Strong point of view. Three for three.
What we're doing for Supersmith
Our remit covers the full press office function, proactive media relations, thought leadership, and reactive commentary across national, local and trade media. We'll be building on momentum already in motion, kicking off with the recent visit of the Prince of Wales to Supersmith's Bristol HQ, and giving the 3Scooter the platform a product like this deserves.
Alongside the PR programme, we're running organic social content and an influencer campaign designed to engage prospective users, tech experts and medical professionals. The Supersmith ambassador network, every one of them with a personal story that brings the everyday reality of mobility to life, sits at the heart of how we'll tell this story.
What this partnership is really about
Tom Morgan, co-founder of Supersmith, put it best: this partnership is about more than coverage. It's about changing perceptions. Reframing how the world sees mobility scooters. Using digital-first, impactful PR to drive real change.
That's the brief, and that's the work we're built for.
Looking for a content-led PR agency for your product launch?
Down at the Social is a content-led PR and social media agency working with innovative, purpose-led brands across the UK. Founded in Manchester, working nationally.
If you're launching something new, building a brand with real purpose, or finally ready to put your story in front of the people who need to hear it, that's our territory.
