PR agency, Manchester
PR that gets you talked about, and bought.
You're a challenger brand in food, drink, hospitality, retail or consumer services. You've got something worth saying, and you need the people who matter, from journalists and buyers to your next customers, to hear it.
"We've launched a product" isn't news.
Neither is "we've opened a new site". Most PR fails because it starts with what the brand wants to say.
Ours starts with what your audience cares about, then works back to the angle, the outlet, the journalist and the moment.
How we do it
Six kinds of PR, one plan.
Audience-first stories that drive awareness, sales and reputation, in the titles and feeds your customers actually read.
Business stories for the trade and business press, including founder and leadership profiles that make you the voice people quote.
A new product or service, a new site, or an existing product moving into a new space or reaching a new audience. The build-up starts long before launch day, so you arrive to people who already know who you are.
Gift guides, round-ups, reviews and sampling that keep your product in front of buyers all year, not only when it's new. Macknade's Christmas hamper made £28k from 186 units.
Moving fast when there's a real story to claim, and holding back when there isn't.
Online coverage and brand mentions in the places search and AI answers are built from.
Food and drink PR.
Food and drink is where we've done some of our best work, from Boddingtons back on cask for JW Lees to Macknade's Christmas hampers and Six by Nico's openings.
You get a team that knows the trade titles, the national food desks and the creators your customers follow.
PR that delivered.
See all our work
Boddingtons for JW Lees
Sold out
Back on cask and sold out every week of the launch.
Read the case study →
Macknade Fine Foods
£80k
Direct PR-attributed Christmas sales, plus a hamper that made £28k from 186 units.
Read the case study →
WeBuyBricks
160.18M
PR reach from 64 pieces of coverage, including The Times and BBC News.
Read the case study →
The Millstone for JW Lees
62.3M
Combined reach from a newsjack built in days, including The Independent.
Read the case study →
Questions
What people ask us about PR.
What does a PR agency actually do for a food and drink brand?
We find the stories in your business that journalists, creators and buyers want, get them in front of the right people, and connect the coverage to what you need, whether that's footfall, listings or online sales.
How long before we see coverage?
It depends on the story and the moment. A reactive story can land in days, while a launch campaign usually starts building weeks before the launch itself.
Can PR work if we're not launching anything?
Yes. Most of the year there's no launch, and that's when product PR does the work: gift guides, seasonal round-ups, reviews and sampling that keep your product in front of the people buying it.
Does product PR actually drive sales?
It can, because gift guides and reviews land when people are already looking to buy. Christmas is the biggest moment, and Mother's Day, Father's Day, Valentine's Day and summer all have their own round-ups. A place in the right gift guide or a good review puts your product in front of shoppers at exactly the point they're spending, builds awareness, and sends links and traffic back to your website. Macknade's Christmas is a good example: £80k of PR-attributed sales, plus a hamper that made £28k from 186 units.
Do you guarantee coverage?
No. There are no guaranteed results in earned media, and anyone promising them is either paying for space or overselling. We will tell you honestly whether a story will land, and sometimes a story needs reworking three or four times before it's the one anyone wants.
Do you do trade and B2B press as well as consumer?
Yes. Trade coverage is often what wins listings and investment, so most campaigns include both.
How do you measure PR?
Against the business goal we agree at the start, such as sales, bookings, listings or enquiries, alongside coverage, reach and sentiment.
Got a story worth telling?
Or a product, a site or a founder you think should be getting more attention than it is. Talk to us and we'll tell you honestly whether there's a story in it, and where it should land.
Start a conversation now