Social media agency, Manchester
Social that works like a content engine, not a billboard.
You need social that builds an audience and drives visits or sales, and you either don't have the team in-house or your team needs a strategy to work from.
Your strategy, on paper
What you get before anything goes out.
Day One workshop
A working session with your team to agree who you are, who you're for and the line that sums you up.
Tone of voice
How you sound, the words you use and the ones you bin, and the difference between how you talk and what people search for.
Content pillars
Usually four, each with a clear job, so every post has a reason to exist.
Channel roles
What each platform is for, from Instagram as your shop window to TikTok as your community builder.
Shoot direction
Shot lists and briefs, including simple filming guides for your site and store teams.
A monthly plan
Every post planned, written and signed off by you before it goes live.
Most brand feeds talk at people.
Flat product shots and announcements don't get shared, and the algorithm buries what nobody engages with.
We make the human, behind-the-scenes content people actually stop for, and plan it so your customers can find it.
How we do it
Five parts, one feed.
It starts with a Day One workshop on who you are and how you sound. From that we build your content pillars, the words you use and the ones you bin, what each platform is for, and how you'll measure it.
The human, behind-the-scenes, food-theatre content people stop for, made for each platform.
Replying, joining in and building the relationships that turn followers into regulars.
Putting budget behind what's already working, rather than boosting what isn't.
TikTok and Instagram are where your customers search now, so we plan content to be found as well as seen.
Social that delivered.
See all our work
Chopstix
1.3bn
Earned reach in twelve months, while growing from 50 stores to more than 150.
Read the case study →
Kampus
0 → 20k
Instagram followers in six months from a standing start, and the site sold out.
Read the case study →
Chopstix ready meals
640.9k
Reach from seven organic, UGC-style pieces across Instagram and TikTok, with no studio and no shoot.
Read the case study →
Nexo Padel Club
Sold out
A sellout launch for a venue that wasn't built yet, after 172K+ TikTok reach in six weeks.
Read the case study →
Questions
What people ask us about social.
Do you manage social day to day?
Yes. We can run your channels end to end or work alongside your in-house team.
Which platforms should my brand be on?
The ones your customers use to decide where to go and what to buy. For most food, drink and hospitality brands that means Instagram and TikTok first.
Do you create the content as well?
Yes. Our content team shoots, edits and writes for each platform.
How do you measure social media?
Against what it's for, such as followers, engagement, website visits, bookings or enquiries, not just likes.
Want a feed people actually stop for?
Tell us where your social is now and where you want it to be, and we'll tell you honestly what we'd change first.
Start a conversation now