Content creation agency, Manchester
Content made to be shared, not just posted.
You need photography, video, design or copy that works across social, press and campaigns, and you want it made by people who know where it's going.
A folder of nice pictures isn't a plan.
Content made away from your PR and social plan ends up sitting unused, because nobody decided what story it was for or where it would run.
We plan every shoot around the story, the platform and the press release, so what you get back has a job to do from the day it's made.
UGC and people-led content
Your brand needs faces, starting with your founders and your team.
Real people talking to camera get watched, shared and trusted in a way polished brand content rarely does. That's why UGC-style content, filmed phone-first the way your customers film, sits at the heart of what we make for you, alongside the bigger shoots.
Founders on camera
Why you started is often the best story you've got. We help founders plan what to say and get comfortable on camera, so people know who's behind the brand.
We bring your staff in
Your chefs, bar team and shop floor know the brand better than anyone. We coach them on camera and give them simple filming briefs, so they can capture the moments that happen between shoots.
We'll be the face of your brand, if you need us to be
When there's nobody to front it yet, our team gets in front of the camera for you, tasting the menu, walking the build and asking the questions your customers would ask.
It works
Seven organic, UGC-style pieces reached 640.9k people for Chopstix ready meals, with no studio and no shoot.
What we make
Four kinds of content, one plan.
From a full production team to one person with a phone, edited for your social, PR, ads and screens.
For your social, your website and the press, including the images journalists need before they'll run your story.
Campaign assets, social graphics and print, built to your brand guidelines or with you if you don't have any yet.
Website, newsletters, social and press, written in your tone of voice so your brand sounds like one brand everywhere.
Content that delivered.
See all our work
Questions
What people ask us about content.
What is UGC-style content?
Content that looks and feels like it was made by a customer or one of your team rather than an agency, usually filmed on a phone, to camera, in the moment. It's what people already watch on TikTok and Instagram, which is why they trust it.
Do we need expensive professional video and photography?
Sometimes. The media often need professional product or venue shots, but for social we advocate UGC in many situations. We'll work with you to decide what you need and when, then create it to whatever budget you have available.
Do our founders or staff have to be on camera?
No. We only put people on camera who want to be there, and we coach them first. If nobody wants to, our team will front it for you.
Can you shoot content for press as well as social?
Yes. We plan shoots so they cover your press release, social and website in one go.
Do you work with our existing brand guidelines?
Always. If you don't have any, we can help you build them.
Can you produce content without the PR or social retainer?
Yes, though your content works hardest when it's part of the wider plan.
Need content with a job to do?
Tell us what you're launching, selling or trying to fill, and we'll tell you honestly what content would move it.
Start a conversation now