How Down At The Social Helped Make Chopstix Famous — One Flavour Craver at a Time
At Down At The Social, we’re experts at turning brand stories into buzz — especially for QSR and hospitality brands. When Chopstix came to us with their bold new proposition, “For The Flavour Cravers,” we got straight to work crafting an influencer gifting campaign designed to stir up appetite, attention, and action. Here’s how we made it happen.
A Nationwide Craving: Influencer Gifting With Real Reach
Our mission was clear: communicate Chopstix’s new brand proposition far and wide. So we designed a national gifting campaign with geographical breadth, high-quality creator partnerships, and content-first delivery at its heart. We tapped into a diverse mix of food lovers across the UK, from @plantbasedpiggie in London to @foodiein.cardiff in Wales, and @lancashirefoodspots up north.
This wasn’t about throwing noodles at the wall and seeing what stuck — our targeted influencer strategy built meaningful connections with creators who could authentically tell the Chopstix story. The mega merch the brand team has created made our jobs pretty easy as it has the perfect look for the gram and TikTok and the creators loved to share it on their grids.
The results speak for themselves:
📈 The Results: A Feast of Reach
42 pieces of content across Instagram Stories, Reels, and Grid Posts
30 creator partnerships, selected to match both brand values and regional diversity
1.06M total reach from the campaign content
27 external links secured, boosting SEO and driving direct web traffic
💬 Client Feedback
“We saw record results with an incredible return on creator partnerships and a true impact among brand awareness for our new proposition that has truly elevated our positioning.”– Rob Burns, Head of Marketing, Chopstix
🌍 What Set This Campaign Apart
Our approach wasn’t just about numbers; it was about building brand resonance through creators who could speak to their audiences with real love for the product. This campaign saw content shared in Yorkshire, Cardiff, Manchester, London, and beyond — connecting with the real audiences who visit the stores day in and day out.
💡 A DATS-Style Recipe for Success
As a marketing agency with passion and expertise in QSR and hospitality, we understand what it takes to make taste trends go viral. Our campaigns combine:
Intelligence — market and audience insights driving strategy
Ideas — creative campaigns that cut through
Influence — credible creators who know how to connect
Together, these ingredients create real impact — and that’s exactly what we delivered for Chopstix.
Ready to turn your new proposition into a national conversation?
📩 Let’s talk. Whether you're a spicy ramen rebel or a bubble tea baron, we know how to get your brand in mouths, minds, and media.
