Hospitality PR agency, Manchester
Hospitality PR puts bums on seats.
You run a restaurant group, a QSR chain, a pub company or a bar, and you're opening a site, launching something new or need your existing sites busier. You're competing with names that outspend you, so you need people talking about you instead.
An opening is news, told the right way.
Your opening has a story in it, whether that's the people behind it, the menu, the building or the gap it fills on your high street.
We find that story and package it for the journalists, creators and guests who decide where people go next, so your first service is full.
How we do it
Five ways to fill your seats.
The build-up starts long before your first service, so your opening night is full rather than a soft start.
For groups opening site after site, each new opening gets a local story your town's press and creators will actually run.
Creators chosen for fit with your guests, properly briefed and properly measured.
Social that gives your guests a reason to return once the opening buzz has gone.
Your founder or leadership team, profiled in the titles your guests and your industry read.
Found on TikTok search.
Your guests now search TikTok for where to eat and drink, the way they used to search Google. "Best brunch Manchester" and "new restaurant Liverpool" bring up videos, not websites, so if nobody has posted about your venue you don't show up.
We make content, and brief creators to make content, that answers the searches your guests actually type, so your venue appears when they're deciding where to book. Nexo Padel Club reached 172K+ on TikTok from a six-week pre-opening campaign.
Proof
Bums on seats, in numbers.
3,000 reservations before Manchester opened and almost 5,000 in Liverpool, with covers full from day one and 118 pieces of launch coverage.
1.3bn earned reach in twelve months while growing from 50 stores to more than 150.
Back on cask and sold out every week of the launch.
10 pieces of coverage and 62.3M combined reach, including The Independent and BBC News.
From zero to 20k Instagram followers in six months, and the site sold out.
Questions
What people ask us about hospitality PR.
What does a hospitality PR agency do?
It finds the stories in your venue, menu and people that journalists and creators want, then turns that attention into bookings, footfall and repeat visits.
How far ahead of an opening should you start?
Earlier than you'd think. The build-up to an opening starts weeks before the doors open, so plan it alongside the fit-out rather than the week before.
Do you work with multi-site and franchise groups?
Yes. Chopstix is the clearest example, with openings from Gateshead to Colchester each given a local story.
Do you do TikTok for restaurants and bars?
Yes. You get content built for how people search on TikTok as well as how they scroll, plus creators your guests already follow, so your venue shows up when someone looks for a place to go.
Do you only work in Manchester?
No. You get a Manchester team with the North as home, working on openings and campaigns across the UK.
Can you guarantee bookings or coverage?
No, and you should be wary of anyone who does. You'll get an honest view of what will land and a report on what it delivered.
Want to know what ChatGPT says about your venue? See The Answer Audit.
Opening something?
Or got sites that should be busier than they are. Talk to us and we'll tell you honestly where the story is and how to fill your seats.
Start a conversation now