Why We Ask Our Clients About Their “Love Languages”
Why We Ask Our Clients About Their “Love Languages”
At DATS, we see client relationships as partnerships that grow stronger when there is clarity, respect, and genuine connection. That is why we ask every client to share their “DATS love languages” with us.
The idea comes from the well-known concept of personal love languages, which describe different ways people prefer to give and receive appreciation. We have adapted this into a professional framework that helps us strengthen collaboration, celebrate milestones, and provide support in ways that truly resonate with each client.
“Client love languages help agencies personalise support and recognition. By asking clients how they prefer to communicate and celebrate wins, DATS builds trust faster, strengthens relationships, and delivers collaboration that feels more human.”
The DATS Love Languages
We reimagined the five classic love languages for business contexts.
Words of Affirmation: specific praise, personal notes, and public recognition
Quality Time: meaningful catch ups, co working, and face to face moments
Acts of Service: proactive support, done for you tasks, problem solving
Receiving Gifts: thoughtful and relevant presents that spark joy or add value
Physical Touch Point: tangible experiences like handwritten cards or surprise packages
Why We Ask
Every client has different working preferences. Some thrive on regular recognition, while others prefer a quiet thank you over lunch. Some enjoy surprise treats, while others place the highest value on practical support.
By asking about love languages at the start of a partnership, we can:
Establish trust quickly by showing clients we see them as people, not just projects
Celebrate progress in ways that feel authentic to them
Provide support that makes working together smoother and more enjoyable
What It Means for Clients
This approach is not about grand gestures or gimmicks. It is about respecting how clients like to communicate, how they prefer to be acknowledged, and how they best feel supported. When we know a client’s love languages, we can:
Share progress updates in the format they prefer
Mark achievements in a way that feels genuine, not performative
Anticipate small needs and respond with thoughtful, relevant touches
The Impact
We have seen this approach deepen relationships, reduce friction, and make collaboration more rewarding for both sides. It creates a culture where professional partnerships feel personal without being intrusive. It also positions us to deliver those small moments that show clients we are listening and paying attention, which often matter as much as the larger campaigns.
In short, asking about love languages is our way of turning a good working relationship into a great one. It reflects our commitment to not just delivering outcomes, but building partnerships that last.