We’re delivering an integrated PR and social strategy for Bridgewater Home Care

Down at the Social with PR and social media client Bridgewater Home Care

We’re pleased to be working with Bridgewater Home Care to deliver a fully integrated PR and social media strategy, supporting the next stage of the brand’s national growth.

Bridgewater is a growing UK home care franchise with a strong reputation for combining commercial performance with a genuinely people-first culture. As the business continues to expand its network, the opportunity is not just about visibility. It is about positioning.

And that is where joined-up communications matter.

Supporting franchise growth through strategic storytelling

Bridgewater’s model is built on strong local leadership, high-quality care and central support that enables franchisees to scale with confidence. Recent award wins across multiple offices have reinforced that the model works. Growth is not isolated. It is consistent.

Our role is to ensure those stories are seen, understood and valued by the right audiences.

We are delivering an always-on PR strategy across national, sector and local media, alongside a refined social media approach designed to engage prospective franchisees, industry professionals and families seeking care.

This is not about noise. It is about credibility.

Here are some examples of coverage so far in The Carer and Runcorn and Widnes World.

Bringing expertise to the surface

There is significant expertise within the Bridgewater network, from leadership through to frontline teams. Our job is to bring that expertise to the surface.

Through thought leadership, news generation and content-led social storytelling, we are positioning Bridgewater as a trusted voice within the care and franchising sectors. That means spotlighting franchise success, celebrating people across the network and providing informed commentary on the evolving care landscape.

When care quality, culture and commercial growth are aligned, that is a story worth telling.

Why integration matters

PR builds authority. Social builds community.

By integrating the two, we create a consistent engine that reinforces key messages across multiple touchpoints. Media coverage drives credibility. Social content sustains engagement. Together, they support long-term growth.

Bridgewater is a purpose-led business with clear ambition. Our approach ensures that ambition is matched by visibility and belief.

We help newsworthy brands grow through PR, social, digital strategy, content and campaigns. Our content-led, PR-first approach creates newsworthy campaigns for newsworthy businesses, driving brand awareness and delivering measurable commercial impact.

If you are building something meaningful and want to understand whether your brand is truly newsworthy, email me and let’s talk.