We’ve been appointed to launch Wondrwall’s first consumer battery product

We’re excited to be working with UK energy and smart technology business Wondrwall to lead the consumer PR launch of its first consumer-facing battery product, Battery PowrPlan.

This isn’t just a product launch. It’s a positioning moment.

Wondrwall has built its reputation as a B2B energy technology business, working with homebuilders and partners to deliver intelligent energy systems, home energy storage and grid flexibility services at scale. Battery PowrPlan marks a major milestone by bringing that expertise directly to homeowners for the first time through a subscription-based home battery model.

And that is exactly the kind of challenge we love.

A genuinely newsworthy proposition

Battery PowrPlan introduces a new approach to home energy storage, offering professionally installed batteries with no upfront cost through a simple subscription model. At a time when energy bills remain one of the biggest pressures on UK households, the product shifts the conversation from who supplies your energy to when you buy and use it.

The technology is complex. It combines AI-powered energy management, time-of-use tariffs and grid flexibility services. But at its core, it solves a very simple problem. It helps people reduce electricity bills without changing how they live.

That is where PR makes the difference.

Launching a product and repositioning a business

Our role is to lead a PR-first consumer launch campaign that translates technical innovation into clear, compelling stories for national media.

For Wondrwall, this is not just about awareness. It is about evolving how the business is perceived. Moving from being seen purely as a B2B energy provider to confidently speaking to consumers, while maintaining the credibility built through years of B2B delivery.

That balance matters. Getting it right requires strategic storytelling, not just noise.

The campaign kicked off with a piece in the Sunday Times followed by a piece in Tech Radar which has already been viewed by 200,000 eyeballs and Wondrwall immediately saw a massive website traffic spike and sign-ups with much more to come.

Why PR leads here

When you are bringing a genuinely new proposition to market, paid media can amplify. PR builds belief.

Battery PowrPlan sits at the intersection of rising energy costs, smart technology and the UK’s transition to a more flexible electricity grid. It is topical, relevant and rooted in a real-world problem that households are actively trying to solve.

We help newsworthy brands grow through PR, social, digital strategy, content and campaigns. Our content-led, PR-first approach creates newsworthy campaigns for newsworthy businesses, driving brand awareness and delivering measurable commercial impact.

Our focus with Wondrwall is clear. Build belief. Drive cut-through. Launch properly.

If you are wondering whether your brand is genuinely newsworthy, email me and let’s talk.