Our work.
We have worked with Manchester Pride, Rudy's, Six by Nico, Printworks, SEA LIFE, LEGOLAND, Chopstix, JW Lees, Macknade and more. We have launched products, filled venues, won awards and built reputations. Here is the proof.
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Chopstix had grown by saying yes to everything. Growing up meant getting selective and standing for one thing.
Chopstix had a new positioning called Flavour Cravers. DATS made it come alive across PR, social, influencer and store openings, for 18 months on a lean fee. Awareness up 9%, social influence tripled, 1.3B earned reach.
So we built Flavour Cravers into work that made them grown-up, joined-up, and impossible to ignore.
THE NUMBERS BEHIND THE IMPACT.
Chopstix had grown fast by saying yes to everything. More flavours, more partnerships, more channels, more ideas. By the time they came to us, they had the scale of a national brand but the scattered presence of a much smaller one. Growing up meant getting selective. Standing for one thing. Their answer was a new positioning called Flavour Cravers, bold and taste-driven and culturally aware.
Our job was the translation. Flavour Cravers gave us the filter, and every campaign, every channel, every store opening had to earn its place by speaking to that consumer specifically. We said no to a lot. We started by understanding the Flavour Craver, what they cared about, what they shared, what they followed, what they actually craved. Then we built earned moments for that audience, on every channel, for 18 months.
Karate Kid x Chopstix hit a 1.59% CTR. Red Box Live merged food and music into one cultural moment. Spicy Coconut and Cherry Kiss became viral flavour launches. Each store opening felt like a local moment, not a marketing announcement. By the end, brand awareness was up 9%, social influence had tripled, and 1.3 billion people had heard the story.
EARNED AND OWNED
The integrated PR, social, content and website work that ran throughout the campaign.
30 pieces of media coverage. 628M reach.
Movie tie-ins, flavour launches, Chinese New Year cultural moments, regional and national hits.
49,500 social engagements and 3.7M reach in one quarter. Meta engagement up 57% month on month.
YouTube: 1.26M views. TikTok: 764K views at £1.99 CPM.
Retail frozen meals launch: 303K reach, 19K engagements.
Single trend-led post reached 155K users.
97% increase in website users. 99% in new users. 65% in engaged sessions.
Paid social traffic up 45,000%, proving the halo effect of brand activity.
INFLUENCER
288 pieces of creator content. 673M reach.
Gifted programme: 644K reach and 6,000 engagements for a total spend of £125. Activated through Invyted, focused on micro-creators for authentic crave-led storytelling.
NEW STORE OPENINGS
Supporting 10 new store openings with local PR, social and influencer activity. Each launch designed to feel like a local cultural moment, not a marketing announcement.
Hull store opening: 136K reach, 14K engagements.
Each new store launched with bespoke local content, regional press outreach, and creator activations tuned to the city.
BRAND
The strategic moments that defined Flavour Cravers in market.
Karate Kid x Chopstix. A cultural-partnership ad that achieved a 1.59% CTR at £0.30 CPC, outperforming benchmarks.
Red Box Live. A music-led activation that brought Flavour Cravers to life in the real world.
Brand awareness up 9% (strongest among 35 to 44s).
Social influence grew from 4% to 12% (BrandVue / Savanta), more than double the 5% growth target.
Chopstix became the #1 Chinese-led QSR for freshness and health perception.
“This relaunch was pivotal in our journey to grow up as a brand. The campaign DATS delivered meant that we had a joined up brand story across all channels — from app, to socials, media to digital marketing. It felt like we knew who Chopstix was and the consumer did too.”
Grown fast and lost the thread?
Saying yes to too many ideas. Showing up differently in different places. A new positioning that needs to actually land, everywhere, the same way. Talk to us. We help brands get selective and look like one thing again.