Our work.
We have worked with Manchester Pride, Rudy's, Six by Nico, Printworks, SEA LIFE, LEGOLAND, Chopstix, JW Lees, Macknade and more. We have launched products, filled venues, won awards and built reputations. Here is the proof.
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Chopstix needed Flavour Cravers to come alive across every channel. So we made the brand feel grown-up, joined-up, and impossible to ignore.
Chopstix had a new positioning called Flavour Cravers. DATS made it come alive across PR, social, influencer and store openings, for 18 months on a lean fee. Awareness up 9%, social influence tripled, 1.3B earned reach.
Chopstix's best year yet. And now the UK's #1 Chinese-led QSR.
9%
Brand awareness uplift.
1.3b
Total earned reach across PR, influencer and social
12%
Social influence growth
THE NUMBERS BEHIND THE IMPACT.
Chopstix had a new brand positioning called Flavour Cravers. Bold, taste-driven, culturally aware. The challenge was making it real across every channel, and making a fast-growing QSR look like one joined-up grown-up brand while it did it.
Our job was the translation. We started by understanding the Flavour Craver, what they cared about, what they shared, what they followed, what they actually craved. Then we built newsworthy moments for that consumer, on every channel, for 18 months.
Karate Kid x Chopstix hit a 1.59% CTR. Red Box Live merged food and music into one cultural moment. Spicy Coconut and Cherry Kiss became viral flavour launches. Each store opening felt like a local moment, not a marketing announcement. By the end, brand awareness was up 9%, social influence had tripled, and 1.3 billion people had heard the story.
EARNED AND OWNED
The integrated PR, social, content and website work that ran throughout the campaign.
30 pieces of media coverage. 628M reach.
Movie tie-ins, flavour launches, Chinese New Year cultural moments, regional and national hits.
49,500 social engagements and 3.7M reach in one quarter. Meta engagement up 57% month on month.
YouTube: 1.26M views. TikTok: 764K views at £1.99 CPM.
Retail frozen meals launch: 303K reach, 19K engagements.
Single trend-led post reached 155K users.
97% increase in website users. 99% in new users. 65% in engaged sessions.
Paid social traffic up 45,000%, proving the halo effect of brand activity.
INFLUENCER
288 pieces of creator content. 673M reach.
Gifted programme: 644K reach and 6,000 engagements for a total spend of £125. Activated through Invyted, focused on micro-creators for authentic crave-led storytelling.
BRAND
The strategic moments that defined Flavour Cravers in market.
Karate Kid x Chopstix. A cultural-partnership ad that achieved a 1.59% CTR at £0.30 CPC, outperforming benchmarks.
Red Box Live. A music-led activation that brought Flavour Cravers to life in the real world.
Brand awareness up 9% (strongest among 35 to 44s).
Social influence grew from 4% to 12% (BrandVue / Savanta), more than double the 5% growth target.
Chopstix became the #1 Chinese-led QSR for freshness and health perception.
“This relaunch was pivotal in our journey to grow up as a brand. The campaign DATS delivered meant that we had a joined up brand story across all channels — from app, to socials, media to digital marketing. It felt like we knew who Chopstix was and the consumer did too.”