Food and drink PR agency, Manchester
Food and drink PR that sells.
You make a food or drink brand, from a spirit or a beer to a hamper or a ready meal, and you need people to try it, buyers to list it and shoppers to pick it up again. You're up against brands with bigger budgets, so you need people talking about yours.
A buyer wants proof before they give you the shelf.
Your product might be brilliant, but a buyer needs to see that people want it before they give you the space.
We build visible demand and evidence it as we go, so you walk into the meeting with a proof pack your buyer can act on.
How we do it
Five ways to get your product picked up.
The build-up starts before your product reaches the shelf, so the first people to see it already know what it is.
Gift guides, round-ups, reviews and sampling at Christmas, Mother's Day, Father's Day and through the summer, when your customers buy food and drink as presents.
Coverage in the trade titles your buyers read, plus a proof pack that shows your product is already selling.
Creators and UGC-style content that show your product in a real basket and a real kitchen, so it reads as a recommendation rather than an advert.
Your founder profiled in the titles your customers and your buyers read.
Restaurant brands on the supermarket shelf.
When your restaurant or QSR brand launches a product into retail, the name people know from the high street has to work in the freezer aisle too.
Chopstix launched its ready meals into Food Warehouse with UGC-style content filmed in a real shop, then creators took it further. Seven organic pieces reached 640.9k and four influencer pieces another 692k, and the range sold so well that Iceland, the group's main brand, took it on too.
Proof
Proof you can take to a buyer.
£80k of direct PR-attributed Christmas sales, plus a hamper that made £28k from 186 units.
A Gemma Collins gin for Zymurgorium won their first major multiple listings, with Co-op and Morrisons.
640.9k reach from seven organic UGC-style pieces and another 692k from four influencer pieces, for the Food Warehouse launch.
Back on cask and sold out every week of the launch.
Questions
What people ask us about food and drink PR.
What does a food and drink PR agency do?
It finds the stories in your product, your ingredients and your founders that journalists, creators and buyers want, then connects that attention to what you need, whether that's listings, online sales or people picking you up again.
Can PR help us get a supermarket listing?
PR can't promise you a listing, but it can give a buyer the evidence they look for: coverage, reviews and visible demand. We build that proof as we go and package it so you can take it into the meeting.
Does product PR actually drive sales?
It can. Macknade made £80k of direct PR-attributed Christmas sales, plus £28k from one hamper. Gift guides and round-ups at Christmas, Mother's Day, Father's Day and through the summer reach your customers when they're buying food and drink as presents.
Do you work with drinks brands?
Yes, from beer to spirits. Boddingtons for JW Lees and Zymurgorium are two examples.
Do you only work in Manchester?
No. You get a Manchester team with the North as home, working with food and drink brands across the UK.
Can you guarantee coverage or sales?
No, and you should be wary of anyone who does. You'll get an honest view of what will land and a report on what it delivered.
Want to know what ChatGPT says about your brand? See The Answer Audit.
Got a product to launch?
Or a range that should be selling faster than it is. Talk to us and we'll tell you honestly where the story is and how to get it in front of the people who buy.
Start a conversation now