Brand strategy and campaigns, Manchester
A clear strategy, then campaigns worth talking about.
You need to know what your brand stands for before you spend money telling people, and then one idea big enough to carry across press, creators and social.
Ideas without a strategy rarely last past launch week.
If nobody has agreed who you're for, what you want to be known for and what success looks like, a campaign becomes a one-off stunt that's hard to measure and harder to repeat.
We start with your strategy, so every idea has a job and every campaign builds on the last.
Strategy
Know what you stand for before you spend a penny telling people.
Every workshop and strategy can be booked without a retainer. Each one is built so your own team can deliver all of it without us.
Day One workshop
A positioning session with your team on who you're for, how you sound and the one thing you want to be known for.
Story Sprint
A half-day workshop for when you're not sure what story to tell, drawing out what's great about your business, what's holding it back and your focus for the next twelve months.
Positioning and messaging
Your purpose, your pillars, the words you use and the ones you bin, written down so your team and every agency you work with say the same thing.
The campaign plan
Every campaign with an owner and a date, plus budget, approvals and how you'll measure it.
Strategy on its own
Senior thinking without a retainer, handed over as a plan your team can run from start to finish.
Campaigns
One idea, carried by PR, creators and social at once.
Intelligence + Ideas + Influence = Impact
We start with your business goals, your audience and what they already care about.
Story-led ideas built to travel across the press, the feed and the places AI now reads from.
PR, creators and social going out together, so your audience hears about you from several places in the same week.
Measured against what you need it to do, whether that's sales, listings, bookings or footfall.
Campaigns that delivered.
See all our work
Boddingtons
Sold out
Back on cask for JW Lees, and sold out every week of the launch.
Read the case study →
The Millstone's No 10 of the North
62.3M
Combined reach from 10 pieces of coverage, including The Independent and BBC News Instagram.
Read the case study →
WeBuyBricks
160.18M
PR reach from 64 pieces of coverage for the biggest LEGO® brick reseller.
Read the case study →
Chopstix
1.3bn
Earned reach in twelve months while growing from 50 stores to more than 150.
Read the case study →
Questions
What people ask us about strategy and campaigns.
What's the difference between brand strategy and a campaign?
Strategy decides who you're for, what you stand for and how you sound. A campaign brings one idea to life for a set period. Getting the strategy right makes every campaign easier to come up with and easier to measure.
Can we book a workshop or strategy without a retainer?
Yes. The Day One workshop, Story Sprint and strategy work can all be booked on their own, and each one is built so your team can deliver all of it without us.
Do you run integrated campaigns?
Yes. We plan your PR, creators, social and content together from the start, with one team running it.
How do you measure a campaign?
Against the goal we agree with you at the start, such as sales, listings, bookings or footfall, not just the amount of coverage.
Do you work with in-house teams?
Yes. We can build your strategy and plan, then run it with you or hand it over for your team to deliver.
Got a launch, a moment or a brand that needs a clearer story?
Tell us what you're trying to achieve and we'll tell you honestly whether you need a strategy, a campaign or both.
Start a conversation now