Retail PR agency, Manchester
Retail PR that brings customers in.
You run a shop, a showroom, a shopping centre or a brand that sells direct, and you need more of the right people coming to you, whether that's through your door or onto your website. You're up against retailers with far bigger budgets, so you need people talking about yours.
Your store has a story for every audience.
A new shop is a commercial message, and on its own it isn't something a journalist will run.
We find the reason each of your audiences would care, from the trade press and the business pages to consumer writers and creators, so the people you need hear about you in the places they already read and watch.
How we do it
Five ways to bring your customers in.
Each of your audiences gets its own reason to cover your opening, so your first weeks are busy rather than quiet.
Seasonal campaigns, events and community stories that give your local press and your shoppers a reason to visit.
Your products in the gift guides, round-ups and reviews your customers read before Christmas, Mother's Day, Father's Day and the summer.
Creators who need what you sell, invited in, properly briefed and measured on what they bring you.
Your founder in the business, trade and consumer titles your customers and your industry read.
When you sell online, the story is your shop window.
Without a shop on the high street, nobody walks past you, so something about your business has to be worth pointing a camera at.
WeBuyBricks, the biggest LEGO® brick reseller, needed the public to sell it the old sets sitting in their lofts. We made its Brick-O-Matic sorting machine the story, and one BBC Radio Lancashire post about it reached 2.3 million views, with people in the comments saying they'd sold their sets off the back of it.
Proof
Customers in, in numbers.
160.18M PR reach and 64 pieces of coverage, including The Times and BBC News, with WeBuyBricks' own following up 378% in 12 days.
Showroom visits up from 68 in April to 91 in June, with 19 pieces of coverage and 100% positive sentiment.
£80k of direct PR-attributed Christmas sales, plus a hamper that made £28k from 186 units.
640.9k reach from seven organic UGC-style pieces and another 692k from four influencer pieces, and the range sold so well that Iceland took it on too.
Over 4,000 food items from the supermarkets in the centre given to Salford Foodbank, and the story told to the people of Salford.
Questions
What people ask us about retail PR.
What does a retail PR agency do?
It finds the stories in your shop, your products and your people that journalists and creators want, then turns that attention into visits, sales and customers who come back.
Can PR increase footfall to a store?
It can. Bath Shack's showroom visits rose from 68 in April to 91 in June, while its launch coverage was running.
Do you work with shopping centres?
Yes. You get seasonal campaigns, events and community stories that give local press and shoppers a reason to visit, such as Salford Shopping Centre's Christmas donation to Salford Foodbank.
Do you work with brands that sell online?
Yes. WeBuyBricks, the biggest LEGO® brick reseller, needed the public to sell it their old sets, and its launch reached 160.18M through PR.
Do you only work in Manchester?
No. You get a Manchester team with the North as home, working with retailers across the UK.
Can you guarantee footfall or sales?
No, and you should be wary of anyone who does. You'll get an honest view of what will land and a report on what it delivered.
Want to know what ChatGPT says about your brand? See The Answer Audit.
Opening a store?
Or got a shop that should be busier than it is. Talk to us and we'll tell you honestly where the story is and how to get more of the right people coming to you.
Start a conversation now