Leisure PR agency, Manchester
Leisure PR that makes you the plan for the weekend.
You run something people choose to do with their free time, whether it's an attraction, an activity, a venue or an event, and every weekend you're up against everything else they could do instead. You need them to know you exist, to want to come, and to keep coming back long after you've opened.
People book a day out when they can already picture it.
Your attraction has a story, but a day out sells when people can see themselves there. That means bringing the experience to life in content, then bringing journalists and creators in to try it for themselves and show their audiences what it's really like.
We find your audience and the story that will connect with them, create the content that shows it, and get the media and creators they trust through your doors, then keep the news and the content coming so you stay on their list all year, not just at launch.
How we do it
Five ways to fill your diary.
Journalists and creators through your doors before the public, trying the experience and sharing it, so you open to a waiting list and a queue.
New things to see and do, events, characters, content from inside your attraction and a place in whatever everyone's already talking about, so press, creators and visitors keep talking about you in year three as much as in week one.
Your attraction in the things-to-do lists and round-ups at half term, Easter, summer and Christmas, when families decide where to go.
Photo, video and TikTok content made on site with your team and your visitors, so people know exactly what they'll get before they pay.
Who is most likely to visit you, where they spend their time and who they listen to, so you reach them through the press, creators and channels they already use.
Your busiest weeks are everyone else's holidays.
That means your PR has to land while people are planning, not on the day.
LEGOLAND® Discovery Centre and SEA LIFE Manchester had a new story for families within a two-hour drive almost every week, Treetop Adventure Golf at The Printworks stayed in Manchester's things-to-do lists from launch through every school holiday, and ITV Fever Pitch brought football fans to the Old Granada Studios for the whole of the 2014 World Cup.
Proof
Days out that people talked about.
Busy and booked out from opening, with a Manchester Evening News first look and 22 pieces of coverage and 3,331,143 reach in its opening month.
Gold for Freshest Media Relations Campaign at the Fresh Awards, 100 million mums and LEGO® fans reached, and national TV on This Morning and The Paul O'Grady Show.
Pre-bookings beat the business target by over 20%, with Strictly Come Dancing waltzing in the Sea TREK tank in front of 11m viewers.
A six-week pre-opening launch with 172K+ TikTok reach, 64K+ Instagram reach, 35K+ engagements and a sellout launch.
Sold out eight years in a row, with 8.9M+ PR reach across 28 pieces in September 2019 alone.
Questions
What people ask us about leisure PR.
What does a leisure PR agency do?
It finds your audience and the stories inside your attraction, activity or venue that will connect with them, brings the experience to life in content and with media and creators, and times it all to when your visitors are planning, so the attention turns into bookings.
How do you keep an attraction talked about once it's open?
You need a steady supply of new stories and new content. For LEGOLAND® Discovery Centre Manchester, that meant a new LEGO® model for whatever the North was talking about, which put it on This Morning and in the national papers.
Can PR help with school holidays?
Yes. You get your attraction into the round-ups and things-to-do lists families read before half term, Easter, summer and Christmas.
Do you launch new leisure venues?
Yes. We opened Treetop Adventure Golf at The Printworks, and Nexo Padel Club in Blackburn had a six-week pre-opening launch and opened to a sellout.
Do you only work in Manchester?
No. You get a Manchester team with the North as home, working with attractions and venues across the UK.
Can you guarantee visitor numbers?
No, and you should be wary of anyone who does. You'll get an honest view of what will land and a report on what it delivered.
Want to know what ChatGPT says about your attraction? See The Answer Audit.
Opening something people will want to visit?
Or running one that should be busier. Talk to us and we'll tell you honestly where the story is and how to keep you on people's list all year.
Start a conversation now