So we took his voice further, across trade, business, national and regional media.
From the trade press to the national business pages.
The numbers behind the impact
Pieces of coverage
Reach
Tier A titles
Positive
Publican Awards
The people who get quoted are the findable ones, not always the ones who know the most. William Lees-Jones runs one of the North's best-known family brewers and has plenty to say about pubs, beer and doing business in the North, and he was already the voice of the business. The job was making sure more of the right people heard him.
We amplified William across trade and business titles and national and regional media. Between March and May that meant 26 pieces of coverage at 29.9 million reach, nine of them in Tier A titles and all of it positive. The Manchester Evening News ran a full profile, “A pint of Boddies with the JW Lees boss”, and when JW Lees posted record results, the story landed across Business Desk, Insider, MCA, the Morning Advertiser and CLH in a single day, plus AOL nationally.
William was named Business Leader of the Year at the 2026 Publican Awards.
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