Nexo Padel Club was launching a venue that wasn't built yet.

So we built the community before the building.

Six weeks of behind-the-scenes social, from building site to a sellout opening in Blackburn.

The numbers behind the impact

172K+

Reach on TikTok

64K+

Reach on Instagram

35K+

Engagements across both, in six weeks

Opening daySold out

Plus a thousand new followers

Nexo Padel Club came to us with a new site in Blackburn, no staff, no furniture and six weeks to go. They needed a social presence from scratch, a community to go with it, and people through the door on day one.

We mapped every behind-the-scenes moment worth sharing and filmed the build as it happened, the good days and the bad ones. Every piece had a job to do, and a community wants the real journey, not just the finished version.

TikTok led, because behind-the-scenes content thrives there and more and more people use it to search. In six weeks Nexo reached more than 172K people on TikTok and 64K on Instagram, with over 35K engagements across both.

Nexo opened to a sellout launch, with a thousand new followers already part of its community.

Opening somewhere that isn't finished yet?

Talk to us about building your audience before the doors open.

START A CONVERSATION NOW

See more work →

Services used: Social, Content