Latest News from DATS
Chopstix had a new positioning called Flavour Cravers. DATS made it come alive across PR, social, influencer and store openings, for 18 months on a lean fee. Awareness up 9%, social influence tripled, 1.3B earned reach.
Boddingtons had been off cask for 13 years. JW Lees brought it back in 2025, and DATS made it the biggest beer story of the year - 120M reach, 32 pieces of coverage, sold out from week one.
We’ve been appointed to lead the PR launch of Wondrwall’s first consumer battery product, supporting the repositioning of a B2B energy tech brand into the consumer market through strategic, news-led storytelling.
We’ve been appointed to deliver an integrated PR and social strategy for Bridgewater Home Care, supporting franchise growth and positioning the brand as a trusted voice in the care sector.
Discover how we helped Chopstix triple their social influence, boost web traffic by 97%, and support £30K/week store launches — all on a lean budget. No vanity metrics, just real results that moved the brand forward.
The Cream of Manchester is back. We partnered with JW Lees to relaunch Boddingtons on cask — and it sold out on the very first day. From PR and social media to OOH and events, here’s how we brought a Northern icon back with a bang.
From Yorkshire to Cardiff, we delivered a nationwide influencer gifting campaign to shout about Chopstix’s bold new brand proposition: For The Flavour Cravers. With 42 pieces of content, 30 creator partnerships, and over 1 million in reach, Down At The Social proved once again why we’re the go-to agency for QSR and hospitality brands across the UK.
Big Wins, Bold Brands: DATS Kicks Off 2025 with Momentum
2025 has barely started and we’re already in our stride. Pop Specs, Kakira Cane Spirits, and Bruco are the latest ambitious brands to join the DATS roster—each bringing disruptive energy and big ideas. From rapid-fire eyewear to premium African spirits and a Mancunian Italian making waves, these wins prove one thing: smart storytelling and founder-led firepower still lead the way.
Latest Blogs from Team DATS
JW Lees, Manchester’s oldest brewery, has appointed us to lead PR for both JW Lees and Boddingtons Cask. It’s a brand we know well, having helped relaunch Boddingtons to the city last year. Here’s why this one matters to us.
Supersmith is rebuilding mobility scooters from the ground up. We're delivering the PR and social to match. Here's why this brand is one to watch.
Free food isn’t a strategy — but it can be a growth lever. Here’s how hospitality brands can turn seasonal promotions into national coverage, real footfall and long-term brand positioning.
Most brands overlook one of their most powerful PR tools: their own data. Discover how to turn internal sales, booking and behavioural insights into newsworthy stories that secure national media coverage.
HFSS has changed how food and drink brands can advertise online. But hospitality marketing isn’t dead - it’s evolving. Here’s how smart brands are adapting through organic social, PR, experiential activity and experience-led growth.