So we made sure the 3Scooter was the story when the Prince of Wales took it for a ride.
From a royal test ride to a launch built around the people who use it.
Photo: Andrew Parsons, Kensington Palace
The launch in numbers
Pieces of coverage in launch month
Reach
Plus tech, broadcast and Bristol press
BBC Points West
Supersmith is rebuilding the mobility scooter from the ground up. Its 3Scooter uses patented EverLevel™ stability technology, inspired by F1, to stop the tipping that knocks so many riders' confidence, and the founders built it because they had seen up close how badly the existing market served the people who rely on it.
That gave us three stories at once: new technology, a family reason behind the business, and a strong view on how a mobility scooter should look and feel. Our job was to get all three in front of national, tech, health and Bristol press as the scooter came to market.
In January, the Prince of Wales visited a robotics laboratory at UWE Bristol and tried the 3Scooter for himself. There was no release for the visit, so we worked it as rapid-response PR, talking directly to the journalists covering the day and making sure Supersmith was the name in their story. The ride, and his joke that it wasn't fast enough for him, ran across BBC News, the Daily Mail, The Independent, the Daily Express, The Sun, the i Paper, Hello! and GB News. Launch month closed with 55 pieces of coverage and 511.53M reach.
We followed it with the launch release, a TikTok channel built from scratch for a younger audience, and an installation at Treasure House Fair in London that put the 3Scooter in front of a design and culture crowd rather than a medical one.
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