Our work.
We have worked with Manchester Pride, Rudy's, Six by Nico, Printworks, SEA LIFE, LEGOLAND, Chopstix, JW Lees, Macknade and more. We have launched products, filled venues, won awards and built reputations. Here is the proof.
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Nexo Padel Club was launching a venue that wasn't built yet.
Nexo Padel Club had a new site in Blackburn, no staff, no furniture and six weeks to go. We built the community before the building: 172K+ TikTok reach, 64K+ on Instagram and a sellout launch.
So we built the community before the building.
Six weeks of behind-the-scenes social, from building site to a sellout opening in Blackburn.
The numbers behind the impact
Reach on TikTok
Reach on Instagram
Engagements across both, in six weeks
Plus a thousand new followers
Nexo Padel Club came to us with a new site in Blackburn, no staff, no furniture and six weeks to go. They needed a social presence from scratch, a community to go with it, and people through the door on day one.
We mapped every behind-the-scenes moment worth sharing and filmed the build as it happened, the good days and the bad ones. Every piece had a job to do, and a community wants the real journey, not just the finished version.
TikTok led, because behind-the-scenes content thrives there and more and more people use it to search. In six weeks Nexo reached more than 172K people on TikTok and 64K on Instagram, with over 35K engagements across both.
Nexo opened to a sellout launch, with a thousand new followers already part of its community.
Opening somewhere that isn't finished yet?
Talk to us about building your audience before the doors open.
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LEGOLAND® Discovery Centre Manchester needed families across the North to keep it on their list.
We turned whatever the North was talking about into a LEGO® model for LEGOLAND® Discovery Centre Manchester, from the Corrie fire to a Taxi for Moyes, and won Gold at the Fresh Awards with 100 million mums and LEGO® fans reached.
So we made LEGO® part of whatever the North was talking about.
A MINILAND model for every headline, from the Corrie fire to This Morning.
The highlights
Freshest Media Relations Campaign, Fresh Awards 2013
Mums and LEGO® fans reached
This Morning and The Paul O’Grady Show
Facebook fans
LEGOLAND® Discovery Centre Manchester is an indoor LEGO® attraction at the Trafford Centre, and the brief was to win as much coverage as possible across the hour and a half to two hours its visitors travel from. Titles in Preston, Chester and Bolton want stories their own readers care about, so news about the attraction alone was never going to fill them.
MINILAND, the attraction’s LEGO® version of landmarks from across the North, gave us the canvas. With marketing manager Shaun Rhodes, master model builder Alex Bidolak and photographer Carl Sukonik, we turned whatever the North was talking about into a model and a picture: the Coronation Street fire, the Race for Life, a life-size LEGO® Premier League trophy for Sir Alex Ferguson’s retirement, two stormtroopers on the roof of the Trafford Centre, a LEGO® Oscar selfie and a "Taxi for Moyes" outside the LEGO® Old Trafford the day David Moyes left.
The Oscar #miniselfie ran in The Sun, the Daily Star, Mail Online, Heat, E! Online and Mashable, and the Moyes picture was shared by ITV.com and Metro and talked about by Simon Mayo on BBC Radio 2. When This Morning marked its 25th anniversary from the Albert Dock, Alex rebuilt the original set in LEGO®. Eamonn Holmes tweeted it to almost 600,000 followers, Alex was interviewed on the show, then on BBC Radio Manchester, Heart and Granada Reports, and Richard and Judy asked to take the model home.
The campaign won Gold for Freshest Media Relations Campaign at the Fresh Awards in 2013, the first award we ever entered. Across the year it reached 100 million mums and LEGO® fans, with national TV on This Morning and The Paul O’Grady Show, two appearances on Granada Reports, a steady run of national and regional coverage and Facebook fans grown to nearly 16k, while online ticket sales tracked closely with the PR.
Running an attraction that needs a reason to be in the news every week?
Talk to us about turning what’s inside it into stories.
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SEA LIFE Manchester was opening a brand new aquarium, and families across the North West needed to know what was inside.
We launched SEA LIFE Manchester by making its animals the story, from Ernie the sprout-eating turtle to a Strictly Come Dancing waltz in the Sea TREK tank, and the attraction opened and smashed its sales targets.
So we made its animals the story, and the launch smashed its sales targets.
Sharks, a sprout-eating turtle and a waltz in the Sea TREK tank on Strictly.
The highlights
Pre-bookings beat the business target
Viewers saw Strictly Come Dancing waltz in the Sea TREK tank
Just before launch
Double-page spread the day before opening
SEA LIFE Manchester opened at the Trafford Centre in 2013, and a family deciding where to spend a day out wants to know what they will see before they buy a ticket. The animals were the clearest way to tell them, so every arrival, feed and weigh-in became a story.
We worked the arrival of the sharks and of Ernie, the giant ocean turtle, who then ate ASDA out of sprouts and later went on a diet when his curator found 4kg of fat around his flippers. Ernie made The Guardian, Metro, the Daily Star, Mail Online and the Manchester Evening News, and SEA LIFE’s own brand team called The Guardian piece one of the most on-brand pieces of coverage they had seen.
Sea TREK, a European first that lets visitors walk along the floor of the tank, got a Mirror double-page spread the day before opening and a Granada Reports piece that our team helped film underwater. Newsround covered the attraction just before launch. Then a celebrity couple from Strictly Come Dancing waltzed in the Sea TREK tank, and we worked with the BBC press office to put it across the national press on the morning of the show, so the biggest spot on national TV came with a wave of coverage behind it.
Pre-bookings beat the business target by over 20%, so SEA LIFE Manchester opened and smashed its sales targets.
Opening an attraction and need families to know what’s inside before they book?
Talk to us about the stories that will fill your first season.
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