Our work.
We have worked with Manchester Pride, Rudy's, Six by Nico, Printworks, SEA LIFE, LEGOLAND, Chopstix, JW Lees, Macknade and more. We have launched products, filled venues, won awards and built reputations. Here is the proof.
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JW Lees needed to relaunch Boddingtons to Manchester and to a new generation that had never tasted it on cask.
Boddingtons had been off cask for 13 years. JW Lees brought it back in 2025, and DATS made it the biggest beer story of the year - 120M reach, 32 pieces of coverage, sold out from week one.
We made it the biggest beer story of the year.
120M
Total PR reach
32
Pieces of coverage - 78% Tier A media
Sold out from week one
Every week of the launch campaign
William Lees Jones
THE NUMBERS BEHIND THE IMPACT.
2025's biggest Manchester relaunch wasn't the one you think. How DATS brought Boddingtons home to a generation that had never tasted it on cask.
Boddingtons had been off cask for 13 years.
The brewing rights came back to JW Lees in 2025 and we had one shot to relaunch it properly - to the CAMRA crowd who remembered it, and to a new generation who never had.
Our campaign ran across five channels in five weeks.
A launch release that landed in The Sun, Joe and Time Out.
A trade story for the industry press.
A taste-testing with the UK's top beer experts, a first pour at Founders Hall, and a pint man in a pint suit handing out 500 free pints across Manchester.
A relaunch party for 150 of the city's biggest names.
A seven-minute feature on BBC North West Tonight.
And throughout, a brand-new social presence built from scratch — reaching 124,763 people and growing 848 followers in a week.
The casks were empty by the end of week one. They stayed empty all month.
PR
120,973,433 reach. 32 pieces of coverage. 78% Tier A media.
Top performer: The Sun launch release - 55.98M reach, 100% share of voice, Tier A.
BBC North West Tonight: 7-minute feature on a top-billed slot, both William Lees Jones and the brewer featured.
Trade coverage: 6 hits, 863,480 reach across the North West's biggest business titles.
Owned social
124,763 reach. 1,776 engagements. 6.76% engagement rate.
Built from scratch: 848 followers in under a week, from a standing start.
Top post: 10,999 views, 3,434 accounts reached, 12.14% engagement rate.
55 average likes per post.
Influencer and digital
56 pieces of coverage. 4,285,588 reach. 3,333 engagements.
Top performer: 2.4M reach, 54 engagements, 1.56% engagement rate.
“Boddingtons on TV last night. Amazing coverage for JW Lees Brewery re-launch of Boddingtons on BBC last night. Great work from Daisy Whitehouse and the team at Down at the Social, Rob Gray and Squad, as well as our brewers, marketers, sales team and all of the pubs that have put Boddingtons on their bars in the last four weeks.
”