Our work.
We have worked with Manchester Pride, Rudy's, Six by Nico, Printworks, SEA LIFE, LEGOLAND, Chopstix, JW Lees, Macknade and more. We have launched products, filled venues, won awards and built reputations. Here is the proof.
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Chopstix was launching ready meals into the freezer aisle, where nobody was looking yet.
Chopstix launched its ready meals in Food Warehouse stores across the UK. We filmed a real shop rather than an advert: 640.9k reach from seven organic pieces, and another 692k from four influencer pieces.
So we filmed a real shop, not an advert.
Organic, UGC-style content and creators, for the Food Warehouse launch.
The numbers behind the impact
Reach from seven organic pieces across Instagram and TikTok
Engagements
More reach from four influencer pieces
It sold so well that the group's main brand took it on too
Chopstix launched its frozen ready meals in Food Warehouse stores across the UK, part of the Iceland group, and the job was to make some noise and build social proof for a range people hadn't tried yet.
The temptation with a retail launch is to over-produce it, but polish reads as an advert, and people scroll past adverts. So we filmed the honest version: a trip to the shop, straight to the freezer aisle, the whole range in the basket, then home to cook it, the way a real customer would.
Seven pieces across Instagram and TikTok reached 640.9k with more than 23.8k engagements. Then creators took it further, with four influencer pieces reaching another 692k. Trade titles including The Grocer, Asian Trader and KamCity covered the launch.
It sold so well that Iceland, the group's main brand, took the range on too.
Got a product landing on a shelf?
Talk to us about the content that sells it.
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WeBuyBricks needed the country to fall for a machine most people had never heard of.
WeBuyBricks needed the public to sell it their old LEGO® sets, so we made its Brick-O-Matic machine the story: 160.18 million PR reach, 64 pieces of coverage and a 378% jump in its own following in 12 days.
So we made the machine the story.
One media and influencer day in a Lancashire mill, and national news within weeks.
Photo: James Speakman
Results at a glance
The launch in numbers.
PR reach across regional, national, TV, broadcast and influencers
Pieces of coverage, including The Times, The i and BBC News
BBC North West Tonight, BBC Radio Lancashire, Newsround, 5 Live and 5 News
WeBuyBricks' own following in 12 days
Positive brand sentiment, across press and creators
WeBuyBricks is the biggest LEGO® brick reseller, and it needs the public to sell it the old sets sitting in their lofts. Its Brick-O-Matic, housed in a converted mill in Rawtenstall, uses AI to recognise 50,000 different LEGO® pieces and sort them at speed. It's believed to be the first machine of its kind in the UK, and almost nobody outside the business knew it existed.
A press release about a LEGO® reseller isn't news, even the biggest one. A British-built machine that finds the money hiding in your loft is. We trained the spokespeople, then ran a media and influencer day at the machine's home, with each outlet given the angle that suited it: the technology, sustainability, the money in your attic, or the nostalgia.
The Times covered it, and broadcast followed, from BBC North West Tonight and Newsround to 5 News and Radio 5 Live. Twenty creators made content from the day, with a combined following of 48,000, and WeBuyBricks' own following grew 378% in 12 days. None of it was paid for.
Sitting on something worth pointing a camera at?
Most businesses have a Brick-O-Matic of their own, the thing they think is ordinary and everyone else would find fascinating. Talk to us and we'll help you find it.
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JW Lees needed to relaunch Boddingtons to a generation that had never tasted it on cask.
Boddingtons had been off cask for 13 years. JW Lees brought it back in 2025, and DATS made it the biggest beer story of the year - 120M reach, 32 pieces of coverage, sold out from week one.
So we built an earned-attention launch that got noticed, talked about, and tried.
Five weeks, five channels, sold out from week one.
William Lees Jones
THE NUMBERS BEHIND THE IMPACT.
2025's biggest Manchester relaunch wasn't the one you think. How DATS brought Boddingtons home to a generation that had never tasted it on cask.
Boddingtons had been off cask for 13 years. The brewing rights came back to JW Lees in 2025, and we had one moment to relaunch it properly: to the CAMRA crowd who remembered it, and to a new generation who never had.
The work needed to be earned, not bought, because no national paid campaign would land the cultural credibility Boddingtons needed in Manchester. So we built a focused, five-channel launch over five weeks.
A launch release that landed in The Sun, Joe and Time Out. A trade story for the industry press. A taste-testing with the UK’s top beer experts, a first pour at Founders Hall, and a pint man in a pint suit handing out 500 free pints across Manchester. A relaunch party for 150 of the city’s biggest names. A seven-minute feature on BBC North West Tonight. And a brand-new social presence built from scratch, reaching 124,763 people in a week.
The casks were empty by the end of week one. They stayed empty all month.
“Boddingtons on TV last night. Amazing coverage for JW Lees Brewery re-launch of Boddingtons on BBC last night. Great work from Daisy Whitehouse and the team at Down at the Social, Rob Gray and Squad, as well as our brewers, marketers, sales team and all of the pubs that have put Boddingtons on their bars in the last four weeks.
”
Got a launch that needs to be noticed?
A brand coming back. A product entering a market that has not heard of it. A story that needs to earn its way into the conversation instead of paying for a seat at it. Talk to us. We build launches that get noticed, talked about, and tried.
We’ve been appointed to launch Wondrwall’s first consumer battery product
We’ve been appointed to lead the PR launch of Wondrwall’s first consumer battery product, supporting the repositioning of a B2B energy tech brand into the consumer market through strategic, news-led storytelling.
We’re excited to be working with UK energy and smart technology business Wondrwall to lead the consumer PR launch of its first consumer-facing battery product, Battery PowrPlan.
This isn’t just a product launch. It’s a positioning moment.
Wondrwall has built its reputation as a B2B energy technology business, working with homebuilders and partners to deliver intelligent energy systems, home energy storage and grid flexibility services at scale. Battery PowrPlan marks a major milestone by bringing that expertise directly to homeowners for the first time through a subscription-based home battery model.
And that is exactly the kind of challenge we love.
A genuinely newsworthy proposition
Battery PowrPlan introduces a new approach to home energy storage, offering professionally installed batteries with no upfront cost through a simple subscription model. At a time when energy bills remain one of the biggest pressures on UK households, the product shifts the conversation from who supplies your energy to when you buy and use it.
The technology is complex. It combines AI-powered energy management, time-of-use tariffs and grid flexibility services. But at its core, it solves a very simple problem. It helps people reduce electricity bills without changing how they live.
That is where PR makes the difference.
Launching a product and repositioning a business
Our role is to lead a PR-first consumer launch campaign that translates technical innovation into clear, compelling stories for national media.
For Wondrwall, this is not just about awareness. It is about evolving how the business is perceived. Moving from being seen purely as a B2B energy provider to confidently speaking to consumers, while maintaining the credibility built through years of B2B delivery.
That balance matters. Getting it right requires strategic storytelling, not just noise.
The campaign kicked off with a piece in the Sunday Times followed by a piece in Tech Radar which has already been viewed by 200,000 eyeballs and Wondrwall immediately saw a massive website traffic spike and sign-ups with much more to come.
Why PR leads here
When you are bringing a genuinely new proposition to market, paid media can amplify. PR builds belief.
Battery PowrPlan sits at the intersection of rising energy costs, smart technology and the UK’s transition to a more flexible electricity grid. It is topical, relevant and rooted in a real-world problem that households are actively trying to solve.
We help newsworthy brands grow through PR, social, digital strategy, content and campaigns. Our content-led, PR-first approach creates newsworthy campaigns for newsworthy businesses, driving brand awareness and delivering measurable commercial impact.
Our focus with Wondrwall is clear. Build belief. Drive cut-through. Launch properly.
If you are wondering whether your brand is genuinely newsworthy, email me and let’s talk.
A 17% increase in sales for our client, Macknade
PR vs Meta. How will brands find a way to reduce their reliance on the churn of paid ads in 2024?
PR can meet your marketing objectives and drive the bottom line, if that’s what you want it to do.
See below for a case study that demonstrates how we have supercharged a brand’s sales at Christmas by generating organic coverage in the right media channels driving links, traffic and direct sales that smashed the client’s budget in this crucial sales period.
Brands seemed to be being sucked deeper and deeper into a reliance on Meta right now. December was chaos CPC rising, audiences being stretched and the new AI model just isn’t delivering right.
Facebook and Instagram have become almost wholly pay to play for businesses that focus their marketing hard on sales and leads and it’s creating a vicious circle of fear and spending.
I have lost count of how many people have told me that their 2024 goal is to find another channel that will enable them to step away from their reliance on Meta. Yet each one was reluctant to take the plunge and invest in other channels.
What are we doing?
ERM PR obviously!
But what can PR do?
Well it can do pretty much whatever you want it to do, if you know what that is. I mean, it can’t drive your car or make your lunch, but it can sell your car or convince everyone to eat at your restaurant for lunch.
Can it drive sales? Hell yes. All day long. If you set up the right campaign to drive sales that is.
It is all in the planning.
Why do you need PR?
Your PR objectives should be directly related to your marketing and business objectives. They should be achievable and measurable.
PR can...
Tell your brand's story and build a connection with your audience?
It can make news and reach new audiences
It can sell products and services - even sell them out with the right piece
It can tackle issues or change the direction of a narrative
It can tap into content creators and tastemakers who will endorse your products and shout about how much they love you to their armies of loyal followers
It can improve your SEO by creating links and driving traffic from websites with high domain authority
With our tailored approach to PR, we delve deep into understanding your brand's unique story and objectives, crafting campaigns that resonate with your audience and drive measurable results.
From media relations to influencer partnerships, we know the ins and outs of creating buzz and building meaningful connections.
Keen but still not sure how PR could help you? Why not book a free consultation with our team to map your marketing objectives for 2024 and we can show you how PR could be the solution to your Meta problems this year.
The Diva Of Gin Liqueurs...
Gin Social Media Launch.
When it comes to divas, nobody does it better than the GC!
When reality TV star extraordinaire Gemma Collins puts her name to a product the world goes wild.
At Zymurgorium there is a team of wizards that create never-seen before gins and liqueurs in their sleep and they had a brilliant time creating Gemma’s first ever gin liqueur, the FlaGINgo Gemma Collins.
With a fabulous product to play with, how did we maximise this on social and get the whole world wanting to get their hands on it? We needed to drive a social media campaign that packed a punch and commanded the attention of anyone who saw it.
Launched officially onto shelves on Monday 23rd November, we looked to start a teaser campaign of social, working in flamingo feathers and glitter to captivate our audiences attention. The teaser campaign asked followers to guess who was behind the campaign and led them into a 7 day countdown to launch day.
As the product went live on the website at 9am, we coincided our announcement with Gemma Collins also putting the announcement live on her channels, creating maximum traffic.
The social campaign created a staggering 64.000 social engagements from the Zymurgorium social channels and propelled the product to new heights.
The Diva Of Gins!
Product launches continue…
Product Launch
Celebrity endorsements and collaborations have been PR gold since the beginning of time and nobody does it better than the GC.
When reality TV star extraordinaire Gemma Collins puts her name to a product the world goes wild. As a team we have been keen to pair the Diva (with a capital D) with Zymurgorium for some time.
At Zymurgorium there is a team of wizards that create never-seen before gins and liqueurs in their sleep and they had a brilliant time creating Gemma’s first ever gin liqueur, the FlaGINgo Gemma Collins.
We were responsible for the campaign from conception, to doing a deal with Gemma’s team to delivering the content and PR and social campaigns. We even managed to hold a socially distanced, safe shoot in London - thanks Blame Gloria. You should check the venue out when hospitality reopens, it’s fab.
Launched officially onto shelves on Monday 23rd November, FlaGINgo Gemma Collins is a kiwi and lime premium gin liqueur, an exotic blend of juniper, refreshing kiwi and feisty lime zest, all with a touching hint of forest fruits. It’s got a striking bottle design, complete with Essex inspired flamingos on a red carpet, and sparkles to create a show-stopping glittering gin liqueur.
The product was stocked in B&M (retail exclusive), Studio, Prezzybox, Masters of Malt and Amber Taverns, as well as being available on the Zymurgorium website. We worked closely with the retailers to integrate the launch across as many channels as possible and announce the product with a bang.
The campaign reached xxx eyeballs with coverage in xxx national titles including…
On social it reached xxxx users who all loved it!
And more importantly the products have been racing off shelves everywhere.