Our work.
We have worked with Manchester Pride, Rudy's, Six by Nico, Printworks, SEA LIFE, LEGOLAND, Chopstix, JW Lees, Macknade and more. We have launched products, filled venues, won awards and built reputations. Here is the proof.
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Chopstix was launching ready meals into the freezer aisle, where nobody was looking yet.
Chopstix launched its ready meals in Food Warehouse stores across the UK. We filmed a real shop rather than an advert: 640.9k reach from seven organic pieces, and another 692k from four influencer pieces.
So we filmed a real shop, not an advert.
Organic, UGC-style content and creators, for the Food Warehouse launch.
The numbers behind the impact
Reach from seven organic pieces across Instagram and TikTok
Engagements
More reach from four influencer pieces
It sold so well that the group's main brand took it on too
Chopstix launched its frozen ready meals in Food Warehouse stores across the UK, part of the Iceland group, and the job was to make some noise and build social proof for a range people hadn't tried yet.
The temptation with a retail launch is to over-produce it, but polish reads as an advert, and people scroll past adverts. So we filmed the honest version: a trip to the shop, straight to the freezer aisle, the whole range in the basket, then home to cook it, the way a real customer would.
Seven pieces across Instagram and TikTok reached 640.9k with more than 23.8k engagements. Then creators took it further, with four influencer pieces reaching another 692k. Trade titles including The Grocer, Asian Trader and KamCity covered the launch.
It sold so well that Iceland, the group's main brand, took the range on too.
Got a product landing on a shelf?
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Bath Shack was opening its first UK store, and “we've opened a shop” isn't news.
Bath Shack was opening its first UK showroom, in Cheadle. We found a different story for trade, business and consumer press and for creators: 19 pieces of coverage, 100% positive, and showroom visits up from 68 in April to 91 in June.
So we found a different reason for each audience to cover it.
First UK showroom, Cheadle, and more of the right people through the door.
The numbers behind the impact
Pieces of coverage
Readership
Positive sentiment
Showroom visits
Bath Shack told us what success looked like: a small number of new customers through the door each day, maybe three or four. That's the target for a showroom selling high-end bathrooms, where one order for a full bathroom is a big sale.
A new store is a very commercial message, and that's the worry in PR, because a shop opening isn't news to a journalist. So the first job was finding the reason each of them would care. For the trade press, a successful bathroom company arriving in the UK for the first time is a story in itself. For business media it's jobs and investment in the area. For consumer writers it's a place that looks great, a chance to try it, and human stories they can tell.
For influencers it's gold, because they're always on with the next reno. The creators we invited were renovating their own bathrooms, and one bought a shower head and a cabinet the first time she walked through the door!
Showroom visits rose from 68 in April to 91 in June.
Opening somewhere new?
What's the story for each person you need to cover it? Talk to us and we'll find it.
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WeBuyBricks needed the country to fall for a machine most people had never heard of.
WeBuyBricks needed the public to sell it their old LEGO® sets, so we made its Brick-O-Matic machine the story: 160.18 million PR reach, 64 pieces of coverage and a 378% jump in its own following in 12 days.
So we made the machine the story.
One media and influencer day in a Lancashire mill, and national news within weeks.
Photo: James Speakman
Results at a glance
The launch in numbers.
PR reach across regional, national, TV, broadcast and influencers
Pieces of coverage, including The Times, The i and BBC News
BBC North West Tonight, BBC Radio Lancashire, Newsround, 5 Live and 5 News
WeBuyBricks' own following in 12 days
Positive brand sentiment, across press and creators
WeBuyBricks is the biggest LEGO® brick reseller, and it needs the public to sell it the old sets sitting in their lofts. Its Brick-O-Matic, housed in a converted mill in Rawtenstall, uses AI to recognise 50,000 different LEGO® pieces and sort them at speed. It's believed to be the first machine of its kind in the UK, and almost nobody outside the business knew it existed.
A press release about a LEGO® reseller isn't news, even the biggest one. A British-built machine that finds the money hiding in your loft is. We trained the spokespeople, then ran a media and influencer day at the machine's home, with each outlet given the angle that suited it: the technology, sustainability, the money in your attic, or the nostalgia.
The Times covered it, and broadcast followed, from BBC North West Tonight and Newsround to 5 News and Radio 5 Live. Twenty creators made content from the day, with a combined following of 48,000, and WeBuyBricks' own following grew 378% in 12 days. None of it was paid for.
Sitting on something worth pointing a camera at?
Most businesses have a Brick-O-Matic of their own, the thing they think is ordinary and everyone else would find fascinating. Talk to us and we'll help you find it.
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A 17% increase in sales for our client, Macknade
PR vs Meta. How will brands find a way to reduce their reliance on the churn of paid ads in 2024?
PR can meet your marketing objectives and drive the bottom line, if that’s what you want it to do.
See below for a case study that demonstrates how we have supercharged a brand’s sales at Christmas by generating organic coverage in the right media channels driving links, traffic and direct sales that smashed the client’s budget in this crucial sales period.
Brands seemed to be being sucked deeper and deeper into a reliance on Meta right now. December was chaos CPC rising, audiences being stretched and the new AI model just isn’t delivering right.
Facebook and Instagram have become almost wholly pay to play for businesses that focus their marketing hard on sales and leads and it’s creating a vicious circle of fear and spending.
I have lost count of how many people have told me that their 2024 goal is to find another channel that will enable them to step away from their reliance on Meta. Yet each one was reluctant to take the plunge and invest in other channels.
What are we doing?
ERM PR obviously!
But what can PR do?
Well it can do pretty much whatever you want it to do, if you know what that is. I mean, it can’t drive your car or make your lunch, but it can sell your car or convince everyone to eat at your restaurant for lunch.
Can it drive sales? Hell yes. All day long. If you set up the right campaign to drive sales that is.
It is all in the planning.
Why do you need PR?
Your PR objectives should be directly related to your marketing and business objectives. They should be achievable and measurable.
PR can...
Tell your brand's story and build a connection with your audience?
It can make news and reach new audiences
It can sell products and services - even sell them out with the right piece
It can tackle issues or change the direction of a narrative
It can tap into content creators and tastemakers who will endorse your products and shout about how much they love you to their armies of loyal followers
It can improve your SEO by creating links and driving traffic from websites with high domain authority
With our tailored approach to PR, we delve deep into understanding your brand's unique story and objectives, crafting campaigns that resonate with your audience and drive measurable results.
From media relations to influencer partnerships, we know the ins and outs of creating buzz and building meaningful connections.
Keen but still not sure how PR could help you? Why not book a free consultation with our team to map your marketing objectives for 2024 and we can show you how PR could be the solution to your Meta problems this year.
Salford Shopping Centre Provides 4,000 Essential Food Items to Families Struggling At Christmas
Salford Shopping Centre is giving back to local families in need this Christmas by donating over 4,000 essential food items to Salford Foodbank.
Looking to make a real difference to those in need, the centre has provided food from the supermarkets based in the centre, including Iceland, Aldi and Home Bargains.
Salford Foodbank is supported by The Trussell Trust, working to combat poverty and hunger across the UK. With Salford Shopping Centre’s help, the team provided shopping for multiple three day food parcels containing nutritionally balanced items such as soup, pasta, fruit and vegetable to support local people in crisis.
Salford Shopping Centre Manager, Nick Pitt, said: “These are particularly hard times for many people, particularly in our community, and this year we felt compelled to do something that would directly benefit the lives of people in Salford. By working with the Supermarkets here at the shopping centre we have been able to secure thousands of food items and transport them from our shelves to the Salford Food Bank. We hope our donation will make life a little easier for those who have to use the Salford Food Bank this festive season, secure in the knowledge that it will be well stocked and with our best wishes.
Emma Rapley, Salford Foodbank’s Warehouse Coordinator, expressed her gratitude: “We'd like to say a huge thank you to the team at Salford Shopping Centre for arranging this generous donation of food to Salford Foodbank. The amount donated was over a week's worth of food supply for us. We are currently distributing 130 food parcels each week to individuals and families across Salford facing crisis and food poverty. Our parcels include 3 days worth of nutritionally balanced food and drink, plus a Chrismtas goodie bag in the lead up to the big day. We know this means so much to those people to our foodbank centres at this time of year.”