Domestic Abuse At Christmas

Raising Awareness With Media Relations.

According to UK government figures from 2012, assault and domestic murders increase 25 per cent during the festive period and incidents go up by a third on Christmas Day itself, with the current restrictions in place, this is expected to raise this year. 

Safer Wednesday’s is just one of the many programmes which is facilitated by Seetec Justice and provides sessions every Wednesday for victims of domestic abuse who need support.

We worked with Seetec to raise awareness of the fantastic work that Seetec Justice does to help victims and perpetrators of domestic abuse with a targeted and informed media relations campaign.

A subject like this doesn’t warrant a glitzy stunt or create campaign, our job was just to pull together a compelling story with statistics, information about the relevant services and case studies who could speak openly and honestly.

The campaign reached 20,400,000 eyeballs with coverage highlights including I News.

Tanks A Lot!

Creative customer engagement.

Our client, the national pan-Asian group behind Chopstix Noodle Bars, wanted to reach students across the UK by feeding them and putting a smile on their faces so we looked to the students of Manchester who were all isolating in their halls.

We thought what better way to deliver hot steaming noodles to starving (slight exaggeration) than in a vintage WW2 tank - and Noodle Aid was born. Well it was after we had sourced said tank, which obviously is much easier said than done. It would pay for PR agencies to have someone in all brainstorms to remind you of this!

So Chopstix donated 400 meals to students under self-isolation, looking to spread cheer and goodwill during testing times.

How did we do? The brief was - national coverage, consumer engagement with students, drive trial and create some really great content. Mission accomplished. The tank was on Metro first thing the next day with other coverage on Yahoo News, Manchester Evening News and Capital, alongside international coverage on The West (Aus) and Play Stuff (NZ). We made 400 students smile as they tucked into their free noodles and the content reached 93,301,424 people across media and social channels.

Want to know more about Chopstix? Chopstix is focused on delivering a faster, fresher, tastier alternative to the high street. Wok master chefs deliver nourishing noodles, wholesome chicken, beautiful beef and perfect prawns with fresh vegetables and superb sauces to make Chopstix the ‘go to guys’ for boxed fresh flavour. You can find Chopstix in over 60 locations throughout the UK.

Launching Six By Nico Manchester & Liverpool

Restaurant Launch.

The brief was to launch the first Six by Nico restaurant in England, to get the people of Manchester excited about the new offering and to drive loyalty to the brand.

Then in quick succession, launch Liverpool!

We delivered a campaign using a combination of media relations and influencer engagement to build maximum excitement for this exciting new concept.

As the restaurant only has one menu at a time it posed both a challenge and an opportunity as we had a steady stream of stories but we needed to ensure that customers new exactly what they were getting. This is where media and influencer content were crucial.

We engaged all of the key media titles for each city, resulting in a total of 118 pieces of coverage about the launch of the new restaurants.

Liverpool reach: 29,414,253

Manchester reach: 55,077,907

Six by Nico Manchester had 3,000 reservations before the restaurant opened, and in Liverpool almost 5,000.

During launch weekend we filled every seat with press, influencers and VIPS!

The Caterer and Restaurant Magazine both came from London to meet Nico and try the food.

Six By Nico is one of the most popular restaurants in both cities. Often booked up for months - no we can’t squeeze you in sorry! We did squeeze Graham Norton in once though… we had to really!