What does Down at the Social do?

We are a PR and social media agency specialising in helping newsworthy brands grow through creative campaigns, strategic content, and strong media relations.

Do you only work with newsworthy brands?

We partner with brands that have something to say — whether they are in hospitality, food & drink, lifestyle, consumer goods, travel, leisure, tech, charity, or other purpose-led sectors. If you’re doing something interesting, we help you make noise about it.

What services do you offer?

We provide PR, social media management, content creation, influencer outreach, digital strategy, out-of-home (OOH) advertising support, paid social, and launch campaigns.

How much do your services cost?

Our fees vary depending on the level of support needed, campaign scope, and whether you require PR, social, or both. We create bespoke proposals based on your goals and budget.

Do you offer one-off projects or only monthly retainers?

We support both. Many clients choose monthly packages, but we also take on project work including launches, events, and standalone campaigns.

How quickly can we get started?

Most projects can begin within 1–2 weeks depending on your requirements and our schedule. Urgent launches may be possible sooner.

Can you help with new openings or product launches?

Yes — supporting launches is one of our strengths. We can handle everything from launch PR and content to influencer campaigns and ongoing promotion.

Do you manage influencer marketing?

Absolutely. We source, brief, manage, and track influencers to deliver measurable results aligned with your brand and goals.

What locations do you cover?

We work with brands across the UK and internationally. Our team is based in Manchester but our campaigns reach nationwide audiences.

How do I get started?

Simply email us at hello@downatthesocial.co.uk or complete the contact form on our website. We’ll arrange a call to learn more about your goals and create a tailored proposal.

Our work.

We have worked with Manchester Pride, Rudy's, Six by Nico, Printworks, SEA LIFE, LEGOLAND, Chopstix, JW Lees, Macknade and more. We have launched products, filled venues, won awards and built reputations. Here is the proof.

Featured

Nexo Padel Club was launching a venue that wasn't built yet.

Nexo Padel Club had a new site in Blackburn, no staff, no furniture and six weeks to go. We built the community before the building: 172K+ TikTok reach, 64K+ on Instagram and a sellout launch.

Chopstix was launching ready meals into the freezer aisle, where nobody was looking yet.

Chopstix launched its ready meals in Food Warehouse stores across the UK. We filmed a real shop rather than an advert: 640.9k reach from seven organic pieces, and another 692k from four influencer pieces.

A pledge for a “No 10 of the North” was all over the news. JW Lees had an iconic pub on Thomas Street.

When a "No 10 of the North" was all over the news, we gave JW Lees' The Millstone, an iconic pub on Thomas Street, a Downing Street makeover. Ten pieces of coverage, 62.3 million combined reach, including The Independent and BBC News on Instagram.

William Lees-Jones was already the voice of JW Lees. More people needed to hear it.

William Lees-Jones was already the voice of JW Lees. We took that voice further across trade, business, national and regional media: 26 pieces of coverage from March to May, 29.9 million reach, nine Tier A titles and 100% positive.

Bath Shack was opening its first UK store, and “we've opened a shop” isn't news.

Bath Shack was opening its first UK showroom, in Cheadle. We found a different story for trade, business and consumer press and for creators: 19 pieces of coverage, 100% positive, and showroom visits up from 68 in April to 91 in June.

WeBuyBricks needed the country to fall for a machine most people had never heard of.

WeBuyBricks needed the public to sell it their old LEGO® sets, so we made its Brick-O-Matic machine the story: 160.18 million PR reach, 64 pieces of coverage and a 378% jump in its own following in 12 days.

Six by Nico was opening in two new cities with a concept nobody there had tried.

Six by Nico opened in Manchester and Liverpool in quick succession with a concept neither city had tried. DATS built an audience in each that understood it: 3,000 reservations before Manchester opened, almost 5,000 in Liverpool, covers full from day one.

Chopstix had grown by saying yes to everything. Growing up meant getting selective and standing for one thing.

Chopstix had a new positioning called Flavour Cravers. DATS made it come alive across PR, social, influencer and store openings, for 18 months on a lean fee. Awareness up 9%, social influence tripled, 1.3B earned reach.

JW Lees needed to relaunch Boddingtons to a generation that had never tasted it on cask.

Boddingtons had been off cask for 13 years. JW Lees brought it back in 2025, and DATS made it the biggest beer story of the year - 120M reach, 32 pieces of coverage, sold out from week one.

We’ve been appointed to launch Wondrwall’s first consumer battery product

We’ve been appointed to lead the PR launch of Wondrwall’s first consumer battery product, supporting the repositioning of a B2B energy tech brand into the consumer market through strategic, news-led storytelling.

We’re delivering an integrated PR and social strategy for Bridgewater Home Care

We’ve been appointed to deliver an integrated PR and social strategy for Bridgewater Home Care, supporting franchise growth and positioning the brand as a trusted voice in the care sector.

Why Metrics Matter: What We Did for Chopstix (and Why Vanity Doesn’t Cut It)

Discover how we helped Chopstix triple their social influence, boost web traffic by 97%, and support £30K/week store launches — all on a lean budget. No vanity metrics, just real results that moved the brand forward.

By ’Eck, It’s Back: How We Relaunched Boddingtons with JW Lees

The Cream of Manchester is back. We partnered with JW Lees to relaunch Boddingtons on cask — and it sold out on the very first day. From PR and social media to OOH and events, here’s how we brought a Northern icon back with a bang.

How Down At The Social Helped Make Chopstix Famous — One Flavour Craver at a Time

From Yorkshire to Cardiff, we delivered a nationwide influencer gifting campaign to shout about Chopstix’s bold new brand proposition: For The Flavour Cravers. With 42 pieces of content, 30 creator partnerships, and over 1 million in reach, Down At The Social proved once again why we’re the go-to agency for QSR and hospitality brands across the UK.

Big Wins, Bold Brands: DATS Kicks Off 2025 with Momentum

Big Wins, Bold Brands: DATS Kicks Off 2025 with Momentum

2025 has barely started and we’re already in our stride. Pop Specs, Kakira Cane Spirits, and Bruco are the latest ambitious brands to join the DATS roster—each bringing disruptive energy and big ideas. From rapid-fire eyewear to premium African spirits and a Mancunian Italian making waves, these wins prove one thing: smart storytelling and founder-led firepower still lead the way.

A 17% increase in sales for our client, Macknade

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Social_Daisy 10/21/20 Social_Daisy 10/21/20

Tanks A Lot!

Our client, the national pan-Asian group behind Chopstix Noodle Bars, wanted to reach students across the UK by feeding them and putting a smile on their faces so we looked to the students of Manchester who were all isolating in their halls.

We thought what better way to deliver hot steaming noodles to starving (slight exaggeration) than in a vintage WW2 tank - and Noodle Aid was born. Well it was after we had sourced said tank, which obviously is much easier said than done. It would pay for PR agencies to have someone in all brainstorms to remind you of this!

So Chopstix donated 400 meals to students under self-isolation, looking to spread cheer and goodwill during testing times.

How did we do? The brief was - national coverage, consumer engagement with students, drive trial and create some really great content. Mission accomplished. The tank was on Metro first thing the next day with other coverage on Yahoo News, Manchester Evening News and Capital, alongside international coverage on The West (Aus) and Play Stuff (NZ). We made 400 students smile as they tucked into their free noodles and the content reached 93,301,424 people across media and social channels.

Want to know more about Chopstix? Chopstix is focused on delivering a faster, fresher, tastier alternative to the high street. Wok master chefs deliver nourishing noodles, wholesome chicken, beautiful beef and perfect prawns with fresh vegetables and superb sauces to make Chopstix the ‘go to guys’ for boxed fresh flavour. You can find Chopstix in over 60 locations throughout the UK.

Our work.

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Creative customer engagement.

DOWN AT THE SOCIAL

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42-44 Edge Street, Manchester M4 1HN

hello@downatthesocial.co.uk